Crafting next-gen digital experiences, AI-native products & high-growth ventures
Hey, I'm Zee — part technologist, part product designer, full-time builder of things that (hopefully) make life a little better. I've spent the last decade architecting digital products and experiences that have reached over 4 million users and generated more than half a billion dollars in revenue for clients.
Whether it's a scrappy startup or an enterprise giant, I like turning big ideas into real, usable things.
At present, I'm building 11X Ventures, a studio focused on marketing tech and SaaS applications — including Bono AI, a voice-first personal branding agent. Basically, if it involves AI, workflows, or reimagining how we connect and create, I'm in.
Before this, I led AI Labs at Valsoft, a private-equity group, helping integrate AI across vertical SaaS businesses. I also ran the innovation program at Enchant Labs, building marketing technology and ticketing platforms for one of the world's largest (and most magical) holiday events, and headed product and technology at Skyrocket Digital, helping brands across Canada and the US find their digital edge.
My entrepreneurial journey includes co-founding Hangeh, a community platform for apartment living; Quupe, a P2P item rental marketplace; and Mrks Media, a product design and development agency for startups. Along the way, I’ve collected my fair share of late nights, “make the text bigger” requests, broken builds, and a few exits as well.
I hold a Master’s in Digital Media from the Centre for Digital Media, where I was honoured with the Gerri Sinclair Award for Innovation. The program was a unique blend offered jointly by UBC, SFU, BCIT, and Emily Carr — a crash course in creative collaboration. Before that, I stitched together a Bachelor’s across Pakistan, Canada, and Germany, covering Computer Science, Innovation Management, and a few hard-earned lessons in jet lag.
These days, I’m chasing my ikigai at the intersection of product, design, and technology. I believe the best digital experiences are rooted in empathy and driven by purpose — not just pixels and pipelines. Outside of work, you’ll find me at game nights, kicking a soccer ball, watching sci-fi, or seriously debating my next piece of chocolate like it’s a roadmap decision.
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